Product Marketing Manager.

Responsible for P&L delivery for the allotted categories

Building Product roadmap in line with market trends, Consumer insights and competitive landscape

GTM strategy and price benchmarking with relevant competition brands.

Building core category insights and consumer insight library for inputs to product pipeline.

Creation of channel wise assortment and planogram to drive market share

Working closely with design & procurement team to execute product launches as per product roadmap.

Developing communication content in digital and offline channels for creating awareness

Internal stakeholders :

Brand team, Trade Marketing , Design, Procurement, Sales team.